{"id":20535,"date":"2022-06-08T09:31:02","date_gmt":"2022-06-08T09:31:02","guid":{"rendered":"http:\/\/fastdo.vn\/fokrs\/?p=20535"},"modified":"2022-07-08T09:41:45","modified_gmt":"2022-07-08T09:41:45","slug":"okrs-cho-bo-phan-marketing","status":"publish","type":"post","link":"https:\/\/fastdo.vn\/fokrs\/okrs-cho-bo-phan-marketing\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn vi\u1ebft OKRs cho b\u1ed9 ph\u1eadn Marketing"},"content":{"rendered":"\n\n
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\n 5\/5 - (1 b\u00ecnh ch\u1ecdn) <\/div>\n <\/div>\n

\u00c1p d\u1ee5ng v\u00e0 tri\u1ec3n khai ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n tr\u1ecb m\u1ee5c ti\u00eau <\/span><\/i>OKRs cho b\u1ed9 ph\u1eadn Marketing<\/i><\/b><\/a><\/span> m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn c\u00f3 th\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng nh\u00e2n l\u1ef1c, \u0111\u1ed3ng th\u1eddi n\u00e2ng cao s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb. H\u00e3y c\u00f9ng <\/span><\/i>FASTDO<\/i><\/b><\/a><\/span> t\u00ecm hi\u1ec3u ngay c\u00e1c g\u1ee3i \u00fd \u0111\u1ec3 vi\u1ebft OKRs cho b\u1ed9 ph\u1eadn Marketing th\u00f4ng qua b\u00e0i vi\u1ebft sau \u0111\u00e2y!<\/span><\/i><\/p>\n

1. \u00dd ngh\u0129a c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng OKRs cho b\u1ed9 ph\u1eadn Marketing<\/b><\/h2>\n
\"okrs-cho-bo-phan-marketing\"
\u00dd ngh\u0129a c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng OKRs cho b\u1ed9 ph\u1eadn Marketing<\/figcaption><\/figure>\n

Marketing l\u00e0 b\u1ed9 ph\u1eadn \u0111\u00f3ng vai tr\u00f2 c\u1ef1c k\u1ef3 to l\u1edbn trong vi\u1ec7c mang l\u1ea1i doanh thu cho Doanh nghi\u1ec7p. C\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ed9 ph\u1eadn Marketing v\u00e0 nh\u1eefng b\u1ed9 ph\u1eadn kh\u00e1c \u0111\u1ec1u c\u00f3 m\u1ed1i li\u00ean h\u1ec7, h\u1ed7 tr\u1ee3 ch\u1eb7t ch\u1ebd v\u1edbi nhau.<\/span><\/p>\n

V\u00ed d\u1ee5: \u0110\u1ec3 b\u1ed9 ph\u1eadn Sales c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3, Marketing s\u1ebd th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh v\u00e0 thu v\u1ec1 ngu\u1ed3n d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng cho Sales.\u00a0<\/span><\/p>\n

V\u00ec v\u1eady, c\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng, khi Marketing l\u00e0m vi\u1ec7c ri\u00eang l\u1ebb v\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c, Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd b\u1ecb thi\u1ec7t h\u1ea1i tr\u1ea7m tr\u1ecdng.<\/span><\/p>\n

Tuy nhi\u00ean, vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u00f3 c\u0169ng v\u00f4 t\u00ecnh \u0111em l\u1ea1i \u00e1p l\u1ef1c cho b\u1ed9 ph\u1eadn Marketing. H\u1ecd s\u1ebd c\u00f3 xu h\u01b0\u1edbng \u0111\u01b0a ra nhi\u1ec1u l\u1eddi h\u1ee9a h\u1eb9n v\u1edbi m\u1ecdi b\u1ed9 ph\u1eadn kh\u00e1c nh\u01b0ng r\u1ed3i l\u1ea1i kh\u00f4ng th\u1ef1c hi\u1ec7n. Khi n\u00e0y OKRs ch\u00ednh l\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t.<\/span><\/p>\n

Khi \u00e1p d\u1ee5ng OKRs<\/strong><\/a>, m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u00f4ng ty s\u1ebd minh b\u1ea1ch v\u00e0 th\u1ed1ng nh\u1ea5t v\u1edbi nhau. Do \u0111\u00f3, ho\u1ea1t \u0111\u1ed9ng Marketing s\u1ebd g\u1eafn li\u1ec1n v\u1edbi vi\u1ec7c h\u1ed7 tr\u1ee3 team Sales v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a c\u00f4ng ty. T\u1eeb \u0111\u00f3 s\u1ebd gi\u00fap cho vi\u1ec7c kinh doanh c\u1ee7a Doanh nghi\u1ec7p \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 mang l\u1ea1i doanh thu \u0111\u1ea7y tham v\u1ecdng.<\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, khi thi\u1ebft l\u1eadp OKRs, v\u1edbi m\u1ed7i m\u1ee5c ti\u00eau \u0111\u01b0a ra, Marketing ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc v\u00e0 n\u00eau ra \u00fd ki\u1ebfn c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 ho\u00e0n thi\u1ec7n m\u1ee5c ti\u00eau m\u1ed9t c\u00e1c th\u1ef1c t\u1ebf h\u01a1n. T\u1eeb \u0111\u00f3, Marketing s\u1ebd s\u1eb5n s\u00e0ng \u0111\u1ec3 l\u00e0m vi\u1ec7c, tr\u00e1nh t\u00ecnh tr\u1ea1ng \u201ch\u1ee9a m\u00e0 kh\u00f4ng l\u00e0m\u201d. Kh\u00f4ng nh\u1eefng v\u1eady, OKRs c\u0169ng s\u1ebd gi\u00fap c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c h\u00ecnh dung \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c khi ph\u1ed1i h\u1ee3p c\u00f9ng Marketing. Do \u0111\u00f3, m\u1ee5c ti\u00eau s\u1ebd th\u1ef1c t\u1ebf v\u00e0 \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c h\u01a1n.<\/span><\/p>\n

C\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng, tri\u1ec3n khai OKRs cho b\u1ed9 ph\u1eadn Marketing kh\u00f4ng ch\u1ec9 mang t\u1edbi hi\u1ec7u qu\u1ea3 ri\u00eang cho b\u1ed9 ph\u1eadn n\u00e0y, m\u00e0 c\u00f2n \u0111em l\u1ea1i l\u1ee3i \u00edch cho to\u00e0n b\u1ed9 c\u00f4ng ty.<\/span><\/p>\n

>>> \u0110\u1eccC NGAY:<\/span> H\u01b0\u1edbng d\u1eabn vi\u1ebft OKRs cho b\u1ed9 ph\u1eadn Sales<\/a><\/span><\/strong><\/em><\/p>\n

2. C\u00e1c m\u1ee5c ti\u00eau th\u01b0\u1eddng th\u1ea5y trong OKRs cho b\u1ed9 ph\u1eadn Marketing<\/b><\/h3>\n
\"okrs-cho-bo-phan-marketing\"
C\u00e1c m\u1ee5c ti\u00eau th\u01b0\u1eddng th\u1ea5y trong OKRs cho b\u1ed9 ph\u1eadn Marketing<\/figcaption><\/figure>\n

B\u1ea3n ch\u1ea5t c\u1ee7a c\u00f4ng vi\u1ec7c Marketing \u0111\u00f2i h\u1ecfi m\u1ed9t ti\u00eau chu\u1ea9n ng\u00e0nh r\u1ed9ng r\u00e3i v\u00e0 \u00edt \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh \u0111\u1ec3 thi\u1ebft l\u1eadp v\u00e0 duy tr\u00ec KPI.<\/span><\/p>\n

Do t\u00ednh ch\u1ea5t ch\u1ee7 quan c\u1ee7a c\u00f4ng vi\u1ec7c, vi\u1ec7c thi\u1ebft l\u1eadp OKRs c\u1ee7a \u0111\u1ed9i ng\u0169 Marketing kh\u00f4ng gi\u1ed1ng nhau khi h\u1ecd l\u00e0m vi\u1ec7c trong nh\u1eefng ng\u00e0nh kh\u00e1c nhau. \u0110\u1eb7c tr\u01b0ng c\u1ee7a m\u1ed7i ng\u00e0nh c\u00f4ng nghi\u1ec7p s\u1ebd \u0111em \u0111\u1ebfn c\u00e1c d\u1eef li\u1ec7u kh\u00e1c nhau \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho vi\u1ec7c thi\u1ebft l\u1eadp OKRs. Ch\u00ednh v\u00ec \u0111i\u1ec1u \u0111\u00f3, c\u00e1c s\u1ed1 li\u1ec7u c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng OKRs hi\u1ec7u qu\u1ea3 s\u1ebd kh\u00f4ng gi\u1ed1ng nhau \u1edf m\u1ed7i ng\u00e0nh, \u0111\u00f4i khi l\u00e0 qu\u00e1 \u00edt ho\u1eb7c qu\u00e1 nhi\u1ec1u.<\/span><\/p>\n

So v\u1edbi nhi\u1ec1u l\u0129nh v\u1ef1c, c\u00e1c s\u1ed1 li\u1ec7u Marketing s\u1ebd tr\u1eebu t\u01b0\u1ee3ng v\u00e0 kh\u00f3 \u0111\u1ec3 theo d\u00f5i h\u01a1n, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng. Tr\u00ean th\u1ef1c t\u1ebf, s\u1ebd c\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 chuy\u1ec3n ch\u00fang th\u00e0nh nh\u1eefng s\u1ed1 li\u1ec7u c\u00f3 \u00fd ngh\u0129a, ph\u1ee5c v\u1ee5 cho vi\u1ec7c x\u00e2y d\u1ef1ng OKRs cho nh\u00f3m ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n.<\/span><\/p>\n

Ngo\u00e0i ra, b\u00ean trong Marketing l\u1ea1i ch\u1ee9a r\u1ea5t nhi\u1ec1u l\u0129nh v\u1ef1c. \u0110i\u1ec1u n\u00e0y s\u1ebd \u0111em \u0111\u1ebfn m\u1ed9t s\u1ef1 \u0111a d\u1ea1ng cho c\u00e1c m\u1ee5c ti\u00eau khi x\u00e2y d\u1ef1ng OKRs cho b\u1ed9 ph\u1eadn n\u00e0y. V\u00ed d\u1ee5: \u0110\u1ed1i v\u1edbi website marketing, nh\u1eefng m\u1ee5c ti\u00eau m\u00e0 l\u0129nh v\u1ef1c n\u00e0y h\u01b0\u1edbng \u0111\u1ebfn s\u1ebd li\u00ean quan \u0111\u1ebfn traffics, ROI,… \u0110\u1ed1i v\u1edbi l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, tu\u1ef3 v\u00e0o \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u1ed7i n\u1ec1n t\u1ea3ng m\u00e0 c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp OKRs t\u1eadp trung \u0111\u1ebfn l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c,…<\/span><\/p>\n

2.1 OKRs li\u00ean quan<\/b><\/h3>\n
\"okrs-cho-bo-phan-marketing\"
OKRs cho b\u1ed9 ph\u1eadn Marketing<\/figcaption><\/figure>\n

B\u00ean c\u1ea1nh nh\u1eefng s\u1ed1 li\u1ec7u tr\u1ef1c ti\u1ebfp trong ng\u00e0nh, b\u1ed9 ph\u1eadn Marketing c\u0169ng c\u1ea7n x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh t\u1eeb c\u00e1c d\u1eef li\u1ec7u l\u1ea5y \u1edf nh\u1eefng b\u1ed9 ph\u1eadn kh\u00e1c. Nh\u1eefng s\u1ed1 li\u1ec7u m\u00e0 nh\u00f3m ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n s\u1ebd ph\u1ea3i quan t\u00e2m bao g\u1ed3m doanh thu b\u00e1n h\u00e0ng, chi ph\u00ed trung b\u00ecnh cho m\u1ed7i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 nhi\u1ec1u y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00e1c \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau m\u00e0 m\u00ecnh \u0111ang h\u01b0\u1edbng t\u1edbi.<\/span><\/p>\n

C\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng, vi\u1ec7c chia s\u1ebb v\u00e0 li\u00ean k\u1ebft v\u1edbi OKRs t\u1eeb c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c c\u00f3 \u00fd ngh\u0129a r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi vi\u1ec7c thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau c\u1ee7a b\u1ed9 ph\u1eadn Marketing. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap cho nh\u00f3m ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3 v\u00e0 tr\u01a1n tru nh\u1ea5t.<\/span><\/p>\n

\"okrs-cho-bo-phan-marketing\"
Ph\u1ea7n m\u1ec1m fOKRs cho Fastdo<\/figcaption><\/figure>\n

Ph\u1ea7n m\u1ec1m fOKRs c\u1ee7a FASTDO h\u1ed7 tr\u1ee3 cho ng\u01b0\u1eddi d\u00f9ng t\u00ednh n\u0103ng \u201cLi\u00ean k\u1ebft ch\u00e9o\u201d. Th\u00f4ng qua t\u00ednh n\u0103ng n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 li\u00ean k\u1ebft v\u1edbi OKRs c\u1ee7a c\u00e1c c\u00e1 nh\u00e2n ho\u1eb7c ph\u00f2ng\/ ban li\u00ean quan \u0111\u1ebfn OKRs c\u1ee7a b\u1ea1n. T\u1eeb \u0111\u00f3, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng m\u1ed9t c\u00e1ch t\u1ed5ng qu\u00e1t ti\u1ebfn \u0111\u1ed9 th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1eb7t ra.<\/span><\/p>\n

>>> THAM KH\u1ea2O NGAY:<\/span> H\u01b0\u1edbng d\u1eabn vi\u1ebft OKRs cho b\u1ed9 ph\u1eadn t\u00e0i ch\u00ednh<\/a><\/span><\/strong><\/em><\/p>\n

3. C\u00e1c m\u1eabu OKRs cho b\u1ed9 ph\u1eadn Marketing<\/b><\/h3>\n
\"okrs-cho-bo-phan-marketing\"
C\u00e1c m\u1eabu OKRs cho b\u1ed9 ph\u1eadn Marketing<\/figcaption><\/figure>\n

Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1eabu OKRs<\/strong><\/a> cho b\u1ed9 ph\u1eadn Marketing m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o:<\/span><\/p>\n

3.1 M\u1eabu OKRs Marketing c\u1ed5 \u0111i\u1ec3n<\/b><\/h3>\n

M\u1eabu OKRs Marketing c\u1ed5 \u0111i\u1ec3n t\u1eadp trung v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng ri\u00eang l\u1ebb c\u1ee7a Marketing. B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o m\u1ed9t m\u1eabu OKRs d\u00e0nh ri\u00eang cho b\u1ed9 ph\u1eadn Marketing nh\u01b0 sau:<\/span><\/p>\n

M\u1ee5c ti\u00eau:<\/b> T\u0103ng c\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb tr\u00ean n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi ph\u00e1t h\u00e0nh trong n\u0103m 2022.<\/span><\/p>\n

K\u1ebft qu\u1ea3 ch\u00ednh:<\/b><\/p>\n