{"id":20524,"date":"2022-06-08T09:16:58","date_gmt":"2022-06-08T09:16:58","guid":{"rendered":"http:\/\/fastdo.vn\/fokrs\/?p=20524"},"modified":"2022-07-08T09:41:55","modified_gmt":"2022-07-08T09:41:55","slug":"okrs-cho-bo-phan-sales","status":"publish","type":"post","link":"https:\/\/fastdo.vn\/fokrs\/okrs-cho-bo-phan-sales\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn vi\u1ebft OKRs cho b\u1ed9 ph\u1eadn Sales"},"content":{"rendered":"\n\n
\n \n
\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n<\/div>\n \n\n
\n Rate this post<\/span>\n <\/div>\n <\/div>\n

Khung qu\u1ea3n tr\u1ecb m\u1ee5c ti\u00eau OKRs c\u00f3 th\u1ec3 \u0111em l\u1ea1i r\u1ea5t nhi\u1ec1u gi\u00e1 tr\u1ecb h\u1eefu \u00edch cho c\u00e1c b\u1ed9 ph\u1eadn sales. Vi\u1ec7c tri\u1ec3n khai v\u00e0 s\u1eed d\u1ee5ng <\/span><\/i>OKRs cho b\u1ed9 ph\u1eadn sales<\/i><\/b><\/a><\/span> hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap gia t\u0103ng n\u0103ng su\u1ea5t v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh s\u1ed1 \u0111\u1ea7y tham v\u1ecdng. H\u00e3y c\u00f9ng <\/span><\/i>FASTDO<\/i><\/b><\/a><\/span> t\u00ecm hi\u1ec3u ngay c\u00e1ch vi\u1ebft OKRs cho b\u1ed9 ph\u1eadn sales v\u00f4 c\u00f9ng \u0111\u01a1n gi\u1ea3n th\u00f4ng qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/span><\/i><\/p>\n

1. \u00dd ngh\u0129a c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng OKRs cho b\u1ed9 ph\u1eadn sale<\/b><\/h2>\n
\"okrs-cho-bo-phan-sales\"
\u00dd ngh\u0129a c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng OKRs cho b\u1ed9 ph\u1eadn sale<\/figcaption><\/figure>\n

\u0110\u1ed9i ng\u0169 Sales \u1edf c\u00e1c Doanh nghi\u1ec7p th\u01b0\u1eddng s\u1ebd c\u00f3 m\u1ee9c Doanh thu t\u1ed1i thi\u1ec3u c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c trong m\u1ed9t kho\u1ea3ng th\u1eddi gian c\u1ee5 th\u1ec3. Khi k\u00fd k\u1ebft v\u00e0 tho\u1ea3 thu\u1eadn th\u00e0nh c\u00f4ng c\u00e1c d\u1ef1 \u00e1n\/ h\u1ee3p \u0111\u1ed3ng m\u1edbi, nh\u00e2n vi\u00ean kinh doanh s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng th\u00eam m\u1ee9c l\u01b0\u01a1ng hoa h\u1ed3ng. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu kh\u00f4ng ho\u00e0n th\u00e0nh \u0111\u1ee7 ch\u1ec9 ti\u00eau, h\u1ecd s\u1ebd b\u1ecb ph\u1ea1t. V\u00ec v\u1eady, trong b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng \u1edf nhi\u1ec1u c\u00f4ng ty, ch\u1ebf \u0111\u1ed9 th\u01b0\u1edfng v\u00e0 ph\u1ea1t lu\u00f4n song h\u00e0nh v\u1edbi nhau.<\/span><\/p>\n

Nh\u01b0ng, n\u1ebfu ch\u1ec9 c\u00f3 th\u01b0\u1edfng v\u00e0 ph\u1ea1t nh\u01b0 th\u1ebf, nh\u00e2n vi\u00ean s\u1ebd n\u1ea3y sinh n\u00ean t\u00e2m l\u00fd ch\u1ec9 c\u1ea7n ho\u00e0n th\u00e0nh \u0111\u1ee7, \u0111\u00fang v\u00e0 m\u1ea5t \u0111i s\u1ef1 n\u1ed7 l\u1ef1c. \u0110i\u1ec1u n\u00e0y s\u1ebd h\u1ea1n ch\u1ebf \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty. N\u1ebfu nh\u00e2n vi\u00ean c\u00f3 \u00fd ch\u00ed ti\u1ebfn th\u1ee7, h\u1ecd \u0111\u1eb7t m\u1ee5c ti\u00eau v\u01b0\u1ee3t tr\u00ean c\u1ea3 KPI \u0111\u00e3 \u0111\u1eb7t ra, h\u1ecd s\u1ebd kh\u00f4ng bi\u1ebft b\u1ea3n th\u00e2n n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3. Ch\u00ednh v\u00ec \u0111i\u1ec1u \u0111\u00f3, vi\u1ec7c \u00e1p d\u1ee5ng OKRs<\/strong><\/a> cho b\u1ed9 ph\u1eadn Sales l\u00e0 \u0111i\u1ec1u c\u1ef1c k\u1ef3 c\u1ea7n thi\u1ebft.<\/span><\/p>\n

\u00c1p d\u1ee5ng OKRs cho b\u1ed9 ph\u1eadn Sales ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 cho ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ed9 ph\u1eadn n\u00e0y \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 h\u01a1n. Khi b\u1ea1n thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau (O), nh\u00e2n vi\u00ean s\u1ebd hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c c\u1ea5p tr\u00ean \u0111ang k\u1ef3 v\u1ecdng \u0111i\u1ec1u g\u00ec. \u0110\u1ed3ng th\u1eddi, c\u00e1c KRs s\u1ebd gi\u00fap h\u1ecd hi\u1ec3u \u0111\u01b0\u1ee3c b\u1ea3n th\u00e2n c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3. T\u1eeb \u0111\u00f3 s\u1ebd gi\u00fap h\u1ecd ti\u1ebfn g\u1ea7n \u0111\u1ebfn m\u1ee5c ti\u00eau h\u01a1n.<\/span><\/p>\n

L\u01b0\u01a1ng v\u00e0 th\u01b0\u1edfng, trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, ch\u1ec9 gi\u00fap nh\u00e2n s\u1ef1 ti\u00ean v\u1ec1 ph\u00eda tr\u01b0\u1edbc m\u1ed9t c\u00e1ch m\u00e1y m\u00f3c v\u00e0 trong kho\u1ea3ng th\u1eddi gian t\u01b0\u01a1ng \u0111\u1ed1i ng\u1eafn. H\u1ecd c\u00f3 th\u1ec3 s\u1ebd c\u1ed1 g\u1eafng ch\u1ec9 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c, ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n v\u00e0 h\u01b0\u1edfng nhi\u1ec1u hoa h\u1ed3ng h\u1ee3p. Nh\u01b0ng v\u1edbi OKRs, h\u1ecd s\u1ebd ph\u1ea3i n\u1ed7 l\u1ef1c r\u1ea5t l\u1edbn trong c\u00f4ng vi\u1ec7c v\u00ec OKRs s\u1ebd gi\u00fap h\u1ecd th\u1ea5y \u0111\u01b0\u1ee3c \u0111\u00f3ng g\u00f3p c\u1ee7a b\u1ea3n th\u00e2n c\u0169ng nh\u01b0 b\u1ed9 ph\u1eadn m\u00ecnh \u0111ang l\u00e0m vi\u1ec7c \u0111\u1ed1i v\u1edbi t\u1ed5 ch\u1ee9c.<\/span><\/p>\n

M\u1ed9t \u00fd ngh\u0129a quan tr\u1ecdng h\u01a1n, OKRs s\u1ebd v\u1ea1ch ra cho h\u1ecd m\u1ed9t l\u1ed9 tr\u00ecnh r\u00f5 r\u00e0ng, gi\u00fap h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch \u0111\u1ed1i v\u1edbi nh\u1eefng nh\u00e2n vi\u00ean Sales tr\u1ebb, m\u1edbi tham gia c\u00f4ng ty v\u00e0 ch\u01b0a c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m. OKRs ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 tr\u01b0\u1edfng th\u00e0nh v\u00e0 nhan ch\u00f3ng h\u01a1n.<\/span><\/p>\n

>>> THAM KH\u1ea2O NGAY:<\/span> H\u01b0\u1edbng d\u1eabn vi\u1ebft OKRs cho b\u1ed9 ph\u1eadn Marketing<\/span><\/a><\/strong><\/em><\/p>\n

2. M\u1ee5c ti\u00eau trong OKRs \u0111\u1ed1i v\u1edbi b\u1ed9 ph\u1eadn sales<\/b><\/h2>\n

Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp, OKRs c\u00f3 th\u1ec3 \u0111em l\u1ea1i r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch \u0111\u1ed1i v\u1edbi nh\u00f3m b\u00e1n h\u00e0ng n\u1ebfu \u0111\u01b0\u1ee3c tri\u1ec3n khai v\u00e0 \u00e1p d\u1ee5ng m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn. M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i \u0111\u1ec3 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng OKRs cho b\u1ed9 ph\u1eadn sales<\/strong> \u0111\u00f3 ch\u00ednh l\u00e0 vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p v\u00e0 tu\u00e2n th\u1ee7 \u0111\u00fang c\u00e1c nguy\u00ean t\u1eafc m\u00e0 khung thi\u1ebft l\u1eadp v\u00e0 qu\u1ea3n tr\u1ecb m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra. Sau \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i g\u1ee3i \u00fd v\u1ec1 c\u00e1ch x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau trong OKRs \u0111\u1ed1i v\u1edbi b\u1ed9 ph\u1eadn sales:<\/span><\/p>\n

2.1 H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t g\u00f3c nh\u00ecn t\u1ed5ng quan<\/b><\/h3>\n
\"okrs-cho-bo-phan-sales\"
H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t g\u00f3c nh\u00ecn t\u1ed5ng quan<\/figcaption><\/figure>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p cho b\u1ed9 ph\u1eadn c\u1ee7a m\u00ecnh, tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c nh\u1eefng OKRs \u1edf c\u1ea5p cao nh\u1ea5t d\u00e0nh ri\u00eang cho l\u0129nh v\u1ef1c b\u00e1n h\u00e0ng trong t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 nh\u1eefng th\u00f4ng tin v\u00f4 c\u00f9ng quan tr\u1ecdng m\u00e0 b\u1ea1n c\u1ea7n ghi nh\u1edb khi x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n nh\u1eefng m\u1ee5c ti\u00eau li\u00ean quan \u0111\u1ebfn doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/span><\/p>\n

C\u00e1c m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n x\u00e2y d\u1ef1ng cho b\u1ed9 ph\u1eadn sales kh\u00f4ng ch\u1ec9 ho\u00e0n to\u00e0n v\u1ec1 doanh thu m\u00e0 c\u00f2n c\u00f3 th\u1ec3 l\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng cho nh\u00e2n vi\u00ean ho\u1eb7c \u0111\u1ed9i nh\u00f3m b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n. Cho d\u00f9 ph\u1ee5c v\u1ee5 cho m\u1ee5c \u0111\u00edch n\u00e0o, c\u00e1c m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n t\u1ea1o ra c\u1ea7n ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c OKRs t\u1ed5ng th\u1ec3 c\u1ee7a t\u1ed5 ch\u1ee9c.<\/span><\/p>\n

OKRs c\u1ee7a b\u1ed9 ph\u1eadn sales c\u00f3 th\u1ec3 l\u1eb7p l\u1ea1i h\u00e0ng qu\u00fd ho\u1eb7c h\u00e0ng n\u0103m, tu\u1ef3 theo c\u00e1c nhu c\u1ea7u v\u00e0 s\u1ef1 thay \u0111\u1ed5i. V\u00ec \u0111\u1eb7c tr\u01b0ng c\u00f4ng vi\u1ec7c c\u1ee7a team Sales ch\u1ee7 y\u1ebfu l\u00e0 th\u00f4ng qua c\u00e1ch giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng,<\/span> trao \u0111\u1ed5i th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5,<\/span> th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c g\u1ecdi, theo d\u00f5i c\u00e1c chi ti\u1ebft li\u00ean quan kh\u00e1c; v\u00ec v\u1eady, \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m ph\u1ea3i tu\u00e2n th\u1ee7 nghi\u00eam ng\u1eb7t t\u1ea5t c\u1ea3 quy tr\u00ecnh. S\u1ef1 minh b\u1ea1ch, r\u00f5 r\u00e0ng, c\u00f3 th\u1ec3 theo d\u00f5i th\u01b0\u1eddng xuy\u00ean s\u1ebd \u0111\u1ea3m b\u1ea3o t\u1ea5t c\u1ea3 th\u00e0nh vi\u00ean trong \u0111\u1ed9i nh\u00f3m \u0111\u1ec1u t\u1eadp trung h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t m\u1ee5c ti\u00eau duy nh\u1ea5t.<\/span><\/p>\n

>>> XEM NGAY:<\/span> H\u01b0\u1edbng d\u1eabn vi\u1ebft OKRs cho b\u1ed9 ph\u1eadn t\u00e0i ch\u00ednh<\/a><\/span><\/strong><\/em><\/p>\n

2.2 OKRs l\u00e0m t\u0103ng doanh thu c\u1ee7a b\u1ea1n<\/b>\u00a0<\/span><\/h3>\n
\"okrs-cho-bo-phan-sales\"
OKRs l\u00e0m t\u0103ng doanh thu c\u1ee7a b\u1ea1n<\/figcaption><\/figure>\n

C\u00f4ng vi\u1ec7c b\u00e1n h\u00e0ng kh\u00e1c nhau \u1edf m\u1ed7i c\u00e1 nh\u00e2n. V\u00ec v\u1eady, m\u1ed7i nh\u00e2n vi\u00ean Sales c\u1ea7n ph\u1ea3i t\u1ea1o ra c\u00e1c OKRs ph\u00f9 h\u1ee3p \u0111\u1ed1i v\u1edbi b\u1ea3n th\u00e2n m\u00ecnh v\u00e0 g\u1eafn li\u1ec1n v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a t\u1ed5 ch\u1ee9c. \u0110\u1ed1i v\u1edbi c\u00e1c leader, b\u1ea1n c\u1ea7n ph\u1ea3i linh ho\u1ea1t trong vi\u1ec7c s\u1eafp x\u1ebfp nh\u1eefng OKRs ri\u00eang l\u1ebb l\u1ea1i c\u00f9ng v\u1edbi nhau, t\u1eeb \u0111\u00f3 s\u1ebd h\u1ed7 tr\u1ee3 cho b\u1ea1n trong vi\u1ec7c suy ngh\u0129 v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m t\u0103ng doanh thu.<\/span><\/p>\n

B\u1ea3n ch\u1ea5t c\u1ee7a c\u00f4ng vi\u1ec7c sales \u0111\u1eb7t ra khu\u00f4n kh\u1ed5 kh\u00e1c nhau cho c\u00e1c OKRs v\u00e0 gi\u00fap \u00edch m\u1ea1nh m\u1ebd cho vi\u1ec7c theo d\u00f5i v\u00e0 b\u00e1o c\u00e1o KPI. Nh\u00e2n vi\u00ean sales c\u1ea7n ph\u1ea3i tu\u00e2n th\u1ee7 th\u01b0\u1eddng xuy\u00ean v\u00e0 l\u1eadp b\u00e1o c\u00e1p v\u1ec1 c\u00e1c m\u1ee5c ti\u00eau h\u00e0ng ng\u00e0y, h\u00e0ng tu\u1ea7n, h\u00e0ng th\u00e1ng v\u00e0 h\u00e0ng n\u0103m. Nh\u1eefng b\u00e1o c\u00e1o n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 chia s\u1ebb th\u01b0\u1eddng xuy\u00ean gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n.<\/span><\/p>\n

>>> \u0110\u1eccC NGAY:<\/span> H\u01b0\u1edbng d\u1eabn vi\u1ebft OKRs – 10 v\u00ed d\u1ee5 OKRs cho b\u1ed9 ph\u1eadn k\u1ef9 thu\u1eadt<\/span><\/a><\/strong><\/em><\/p>\n

3. M\u1ed9t s\u1ed1 m\u1eabu OKRs cho b\u1ed9 ph\u1eadn sales \u0111\u01a1n gi\u1ea3n v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/b><\/h2>\n

M\u1ed9t s\u1ed1 m\u1eabu OKRs<\/a><\/strong><\/span> cho nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o:<\/span><\/p>\n

M\u1ee5c ti\u00eau: <\/b>Doanh thu v\u01b0\u1ee3t m\u1ee9c \u0111\u1ec9nh cao<\/span><\/p>\n

C\u00e1c k\u1ebft qu\u1ea3 ch\u00ednh:<\/b><\/p>\n